On March 1st, 2021, RTFKT partnered with Lexus, the renowned luxury car manufacturer, on a unique project for Lexus's "All In" campaign. This campaign celebrated individuals with an unwavering passion for their craft, aligning perfectly with RTFKT's focus on pushing the boundaries of design within the digital fashion space.
The project centered around the creation of a one-of-a-kind not-for-sale physical sneaker inspired by the 2021 Lexus IS350. RTFKT's design team meticulously translated the car's key aesthetic elements into a wearable form.
- Texture and Form: The bold lines and signature spindle grille of the Lexus IS350 were translated using 3D-printed panels, adding a distinct textural element to the sneaker.
- Lexus Branding: Subtle yet impactful brand integration was achieved through a hood ornament deubré featuring the Lexus logo on the tongue and an F-SPORT tag on the medial side.
- Sole Inspiration: The chunky black sole took inspiration from the Lexus IS350's tire, further solidifying the car's influence on the design.
- Material and Color Palette: The sneaker's sides incorporated Black NuLuxe material, mirroring the car's interior, with light gray stitching echoing the seat detailing. A central silver stripe referenced the car's headlights, while the base color closely resembled "Grecian Water," a new Lexus paint option introduced in 2021.